Match the quotas of Google Translation API
Match the quotas of Google Translation API.
This will expand Azure's addressable market and raise awareness of Azure to more of Microsoft's target users: developers and businesses.
The Google Translation API allows 30K characters per request and allows 30K array elements. Because of this, many non-traditional use cases, such as localizing mobile apps (which often contain hundreds/thousands of discrete strings in need of translation) are far better with Google Translate because of Azure's restrictive quotas.
We have had several customers request Azure but ultimately choose Google for the translation engine because of these limits.